The people and businesses that try to go viral are the ones that never do.
Are you hoping that a viral piece of content will propel your business to great riches? Do you pray every night that the new campaign you launched will be the ONE?
Viral marketing has been a buzz topic for businesses large and small for years. The funny thing about viral content is that it usually happens by accident. Most viral content won’t directly impact your bottom line (unless you’re Squatty Potty).
How Great Businesses Go Viral
Businesses that do make viral content usually have a few things in common:
- They consistently create valuable content
- They’re rarely trying to go viral (although everyone hopes they do)
Marketing campaigns that move the financial needle rarely come from one hit wonders. It comes from consistency and being bold when it matters most. The fixation on going viral can keep you from focussing on what actually matters when creating successful marketing strategies. Instead of creating something viral, you end up creating something… weird.
Creating a viral marketing hit is icing on the cake. By sticking to what makes their marketing message great, businesses are able to constantly:
- Be known
- Be remembered
These are the things that drive cash flow for businesses, and have the power help you scale. Focus on delivering valuable content, be bold when necessary, and connect with your customers. Doing these things well might end up landing you a viral hit one day, but if it doesn’t, don’t sweat it. Simply keep focussing on growing your brand with the channels that give you the most exposure.