The lead generation world has been rocked.
Performance marketing agencies that relied on industries like mortgage, personal loans, and more have been rocked over the last few weeks. These companies (agencies) have been crushed by COVID-19. Loan originators like Quicken and Loan Depot have slashed their budgets due to organic traffic increases. Simply put, they don’t need the help of agencies to generate quality leads at this time.
The situation has left performance marketing agencies that depended on these verticals with few options. Many are going through layoffs at this moment, and trying to hold onto cash reserves. Is surviving the only option?
I think there’s an opportunity.
Start Diversifying Your Lead Generation
We’ve been helping marketing agencies and publishers pivot quickly at FlipForms. They have all been taking this time to start rebuilding, generate cash flow immediately, and rebuild their processes for when mortgage and personal loan leads come back around. Here’s what most of the companies we work with have been doing:
- Rebuilding their tech stack: Our top customers have replaced their old form solution with FlipForms, but they’ve also taken it a step further. Most are looking for better lead distribution solutions like Phonexa and Leadspedia. With volume down, there’s less risk and more hands ready to help in the transition.
- Adding new lead gen verticals: Companies that specialized in mortgage are now diving into complimentary verticals. Roofing, windows, home warranty, home security, and debt relief are popular options. Our preferred partners at PX have helped make this even easier.
- Creating strategic partnerships: Your network is your net-worth. Have you heard that saying before? It’s never been more true. Start expanding your network, meet new media buyers, add more lead buyers to your verticals, and connect with more people in the industry.
Performance Marketers, Keep Moving
You can continue to move your agency through this pandemic. Don’t freeze up. Your team, your community, and your family are depending on you to moving forward.
Our customers have amazed us. They’re pivoting into new verticals within a few days, not weeks. New lead gen forms are built within 15 minutes or less. Buyers are being added to their distribution systems quickly. You can do it too.
