I’ve been buying media on Facebook since it opened up to businesses (6-7 years). Up until last year though, I had never bought media with an unlimited budget. It changed the way I buy media.
Then I had the opportunity to sit next to a few other people doing the same thing. Eventually, I met people that were spending even more money than all of us combined. This is what you call 7 figure media buyers. They spend millions each year on Facebook ads.
If you’re not making a significant amount of money with Facebook ads, you’re probably doing it wrong.
Most people love the amount of data that Facebook allows you to use out of the box. By that, I’m referring to the demographic and behavioral targeting accessible through their ad buying network. It’s pretty amazing. However, there is one thing that most small and medium sized businesses under use or neglect altogether. It’s costing them big time. Professional Facebook media buyers that are spending millions on the network each year live by it. What’s their secret (other than being able to write awesome copy)?
Custom audiences.
Optimize Your Audiences Like the Big Media Buyers
Small businesses run across a lot of issues when it comes to the Internet. Everyone has a sister’s high school son that uses Snapchat, went to a seminar or “master class”, or has pressed the Boost button. At best, they can help you achieve average results.
If you’re not making a significant amount of money with Facebook ads, you’re probably doing it wrong.
The beauty of Facebook (and Google to an extent) is the pixel. Most of the businesses I help have spent hundreds or thousands of dollars, and have never set up their Facebook pixel or placed it properly.
Facebook’s pixel is your best friend. Its ability to segment your website visitors, and then build out additional audiences based on that data is mind blowing.
Once you start collecting data, the pixel begins to learn. The more data, the better. The reason why professional Facebook media buyers can print money is that they pay attention to their audiences. They’re constantly building, rebuilding, and testing their audiences. It never ends.
Don’t miss out on this massive business opportunity.
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