One of the toughest things to see is an entrepreneur with a good idea but doesn’t have the guts to scale it. It’s rarely a cashflow issue. If it was, money is easy to find. It’s everywhere, and there are people willing to loan it out.
For one reason or another, entrepreneurs can freeze up when it’s time to inject serious cash into their advertising. Even after running successful tests for weeks (and months), I’ve seen business owners crippled by the fear that an investment in their company might fail.
Once you have tested something and you’re pretty sure it’s going to do well, scaling is the next step. It’s the only way to take signs of success and find out if it turns into a rocket ship. There might be some failures along the way, but at least you’re climbing.
I don’t know with 100% certainty that an ad campaign will work, but I do know that doing nothing means that you’re not going to be doing business for much longer.
It takes guts to scale a business.
What scares me more than losing a little money? Stagnation. The lack of upward motion. This is why we’re constantly creating new targets to hit our goals.
We hit those goals by grabbing attention, finding what works, and then throwing rocket fuel on it. Advertising helps achieve those targets. Writing content helps too.
If you’re ready to fight for your business, your future, your family, your community, get ready to scale your marketing efforts and ad spend.