Earlier today I was working on exchanging a power cord for a dryer. I needed to switch it from a 4 prong plug to a 3 prong. Now, it’s really not that complicated, but I didn’t want to damage the dryer on account of me being an idiot and overlooking a step. My dad offered to come by and assess the situation as well… He also had some of my favorite beer too. When we both looked at the back of the dryer, still not 100% confident, he suggested that we just drive to Home Depot and ask a service rep over there. Before driving a mile down the road, I insisted that we check YouTube, just incase there was an installation video…
Of course, there was a video.
Guess who didn’t make it though.
Home Depot didn’t, but a small business did. There are a few different take aways from this situation:
- Home Depot is messing up. Rather than become a major resource on the internet, they are letting the opportunity slide by because they probably don’t think it’s worth their time. How freaking ignorant!
- This is YOUR opportunity to use a Google preferred resource to give your customers added value, and also optimize the YouTube video and a blog post to be found by a potential new client.
Small Business Needs to Take Advantage of YouTube
Big corporations are really missing out on the value of YouTube. If you think that your small business needs a video that’s going to go viral in order to use YouTube, then you have sadly bought into that hype as well. As the world’s 2nd largest search engine, you need to be on there just as much as you need to be using Facebook and Twitter.
SEO for YouTube
You can SEO your YouTube channel just like you can your website, Facebook, and Twitter. The advantage to search engine optimization for your YouTube channel is that Google owns it. If you haven’t noticed, Google prefers itself. Optimizing your YouTube helps people in need of your services find you. Similar to SEO on your website, you should optimize the title and description for your YouTube video.
Quit wasting your time trying to come up with that “amazing” YouTube video and start making simple videos that people need.