One of my favorite, regularly scheduled programs on the interwebs filmed a great rundown about what seems to be ruffling the feathers of digital marketing departments and SEO specialists all over the world.
The uproar comes off of the coat tail of Google announcing this past Tuesday that organic searches using SSL on Google (https://google.com) would not record keyword information into analytics. Google made their secured search option available awhile back, but the new update is that Google users (Gmail, Google +, etc) will automatically have their organic searches protected. This is upsetting for digital marketers because there is a possibility of search referral data loss that we use on a daily basis to help tailor our content and SEO for what users are searching for on Google.
At this point, Google estimates that it will only effect 10% (at most) of organic search results. However, as Google pushes harder, and harder for their regular search users (and the rest of the world) to login to Google and become users of Google +, it is uncertain as to how much this update will impact digital marketers in the future.
Check out the video from Rand Fishkin at SEOmoz. It is from an emergency White Board Friday update.
Are you worried about the Google SSL update? Leave a comment!