Sorry for the sensational headline. If you're reading this, it worked!This isn't an April Fools joke, but I did happen to make the decision on the first of April. Yes, I deleted all (but LinkedIn …
The Guts to Scale
One of the toughest things to see is an entrepreneur with a good idea but doesn't have the guts to scale it. It's rarely a cashflow issue. If it was, money is easy to find. It's everywhere, and there …
Don’t Spoil Your Media Buying by Pulling Levers
We often overcomplicate our Internet marketing because we make emotional decisions. This is especially true for media buying.There's nothing like the thrill of watching a Facebook campaign spend …
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3 Things Executives Can Do to Propel Their Company’s SEO
Most people overcomplicate things, especially SEO (search engine optimization). Business executives are notorious for overcomplicating SEO.The key to a successful SEO strategy is keeping it …
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Your Targets Aren’t Big Enough
One of the best things that I ever picked up in my entrepreneurial journey is learning how to sell.The process can be a little awkward, uncomfortable, and it also stretches you. I learned how to …
The One Thing That Small Businesses Screw Up with Facebook Ads That 7 Figure Media Buyers Know
I've been buying media on Facebook since it opened up to businesses (6-7 years). Up until last year though, I had never bought media with an unlimited budget. It changed the way I buy media.Then I …