Creative people are well… different. There are typically three main vices associated with creative culture: Nicotine, caffeine, and alcohol. While tobacco use (mostly cigarettes) has been demonized in Western culture, our alcohol and caffeine fixes in the work place have become apart of the company benefits package for many marketing and advertising firms in the United States.
In college, it was completely normal to be in the studio at 2am, enjoying a “strong” coffee. When I graduated, the business culture in Atlanta had completely changed (or perhaps it had become more transparent.) While I was sitting at my cubical at my first job, I couldn’t help but notice Tweets and Facebook posts from local agencies sharing about “Beer Fridays.” Businesses brought in local coffee roasters and craft brewers to keep their staff happy and awake. The message was that hard creative work was fueled by alcohol and caffeine. The goal of the companies introducing these policies was not only to build a fun environment for workers, but also to spur creativity.
The funny thing is that while these seem like awesome perks, they actually have some real benefit (when used in moderation). While great thinkers like C.S. Lewis enjoyed a good pipe smoke (as do I) to kickstart the creative process, many people are beginning to open up to the fact that a beer or two can help relax the mind, and coffee will help increase productivity.
Check out the infographic from I Love Coffee. Leave a comment with how you think that alcohol and caffeine can benefit or hurt professional work.
Click to enlarge.