A “personal brand” can be a valuable asset to growing professionally and opening doors. For years now, gurus and keynote speakers have suggested that you focus on building your social network, go to meetups, and spend time at conferences and late night socials.
I’ve found that this means absolutely nothing if you’re not taking care of what really matters.
When building your personal brand, the first place to start is in the office (or retail store, paper route, etc) where you currently work. Show up, do amazing work, support your team, encourage others, and live the mission.
Be known for executing.
If a mirror fogs up when you hold it to your face, you’re sure to have some sort of opportunity come your way. But not all opportunities are the right ones, and not all of them will lead to a successful career. The right opportunities find you when you’re focused on accomplishing the mission with your team. Let them chase you while you chase building a great reputation for doing what’s right for your company, your clients, and your team.