If you have ever spent a few minutes trying figure out what the heck is SEO and how do you get your website thing-a-ma-jig to do it, then you have most likely read that content is king. Most SEO specialists will all agree that the content on your site, or blog, is what makes or breaks your organic search. There is a lot of truth to that, however, there is much more that goes into producing a solid website that the search engines will love.
Writing great content is a good place to start when cleaning up or starting off your SEO strategy. Google has admitted to putting less emphasis on keywords in the meta code, and more on trustworthy content. When developing your content strategy, try to appease both the human eye and the search engine’s robots crawling your site. That means that your content needs to be compelling, trustworthy, original, and well written. Set out a keyword strategy before writing your content as well. After all, what good is it to write great content without hitting the keywords that you want to use for being found by the search engines? By using sound competitive research, you should be able to find out what keywords your competitors are using to be found on the internet (competitive research is a whole other topic to be addressed many times in the future.)
The coding of your website matters as well. Think of it like a road map. If you can’t read a map and find the route to your destination, then it is worthless. The same principle goes for coding a great site too. HTML code can often look jumbled together, and an overall mess. This is why using CSS is preferred by most developers and search engines. In a nut shell, CSS helps your site’s code look extremely well organized, clear, and concise. Content management systems (CMS) that utilize CSS like WordPress, are great for insuring that your website’s code is well organized and easily read by search engines. CSS also helps search engines crawl your site faster. If your site takes longer than four seconds to load, there’s a good chance that Google hates it.
Structuring your content is also essential. Just as your coding must be well organized, your content needs to be as well. Using title tages (H1, H2, H3, etc) and lists will help the human eye, as well as the search engine bots scan over your content. Bolding keywords and key phrases through out a post will also help identify important sections of your content as well. Just don’t go overboard, or you will annoy your readers (also a topic best left for another post.) When adding images and links to your site, it is also important to remember to add your anchor text.
How does your digital marketing strategy stand up? Start off checking the code for yourself by looking into your site’s “source code.”