I’m all for sugar coating things when necessary, but when it comes to your future, life, and general well being, it’s time to wake the heck up!
In case you have been living under a rock for the past few years, I’m going to clue you in real quick. The economy sucks. It tanked, and sure, we could rollover and play victim, but there’s no better way to stick it to “the man” than by getting a job.
One of the best ways to find a job if you are in the marketing, PR, or advertising field (and its enormous umbrella) is by creating a web presence for yourself… Oh yeah… And you have to maintain it too!
I acknowledge the fact that the majority of my audience will be the younger crowd who just graduated from college and can’t find a job. Don’t worry, no one ever told me about having a web presence either… Well, at least not a real one where people can actually search for me, stumble on me, or interact with me. It was more of a digital place holder for all of my crap.
Right now, you think you are unemployed, but your job is to find a job. It’s time to look at things a little bit differently.
Having a job while you are unemployed includes many things, none of which include ignoring the fact that you can’t afford to not have a job during your time of unemployment.
Have I lost you yet?
Here are 5 ways you can give unemployment the pink slip:
- Join LinkedIn – It’s time to step back from Facebook a second, quit drooling over what people want you to think about them, and put yourself out there for the world to see in a real and meaningful way. LinkedIn, when used well, can be one of the best, personal recruiting tools that you can invest your time into. Polish up your resume, grab some referrals, and keep it updated constantly. LinkedIn can be your job finding workhorse!
- Signup for Twitter – Surprise. Twitter is not just for celebrity stalking zombies and the self absorbed. It’s a great way to learn from and connect to industry leaders in the market that you’re trying to break into. Not only do you get to check out the most recent information and news posted to the internet, but you can also interact with those who are posting as well. There are plenty of ways to use Twitter to help you connect and find a job.
- Build Your Blog – Blogging is not your journal out to the world… Well, if you’re trying to land a job and actually participate in the industry for which you seek a job, do not make it your personal diary. In fact, shake off every little bad thing that you have heard or have associated with a blog. A blog is the most powerful tool in your arsenal. It is your resume, a way to be found, a way to add your ten cents to the conversation about news in your industry, and a way to grab attention. Want to stand out in an interview? Make sure that the company has seen that you think about your industry all of the time. Make it different though. Think outside the box. Challenge traditional thought.
- Comment on Blogs – Your blog is not the only blog in the world. Just like Twitter, you can connect with thought leaders and build relationships through blog comments. You can also learn A TON from others. Another plus is that commenting on a blog is also a great way to build inbound links to your own website/blog using white hat SEO tactics. However, this is a very controversial topic. Purists will tell you to not leave a comment unless you have been moved beyond belief. I agree to some extent. Why? Because sometimes a comment, even if it’s “hey, that was a really great post! I really liked your point about blah blah blah” will be just as appreciated by the author as some nitwit who thinks they are God’s gift to the world. So, if you genuinely liked the post, and you do not mind your name, website, and thoughts being associated with that post, then by all means, comment and build links! Just don’t spam people.
- Tell Your Friends – Let your friends know what you’re doing. If they really support you, they will tell you when you are going far off track or whether you are really making some great work that you should be proud to show off to the world. Plus, you are more likely to land a job interview and actually be hired through a personal relationship. If you have done all of these things, then it becomes pretty easy for them to confidently vouch for you. Don’t be afraid to reach out and let your friends know that you are without a job. Word spreads quickly and someone, even a Twitter follower, will run to your side to help you with your temporary joblessness.